Inadco Geo SmartAds
Inadco’s lead generation ads had, up until this point, been simple forms that asked consumers to fill in personally identifiable information (PII). The CEO asked me to brainstorm ways in which the ads could be more interactive and make better use of the information we might already have about mobile users. Using existing advertisers, I mocked up ideas for how geo data, real-time news, and local stats could be incorporated into the ads. This wireframe shows my ideas for Geo “SmartAds,” or ads that used your location data to present relevant information.